How the NanoTag© Brand Protection System works with Australian Wild Abalone™ (AWA) products
Abalone exporters who utilise the Australian Wild Abalone™ (AWA) Certification Mark are required to comply with the AWA Code of Conduct that stipulates that all AWA product shipments be protected by the NanoTag© Brand Protection System.
The NanoTag© Brand Protection System consists of two main components:
1. Covert protection and
2. Overt protection
Covert Protection – this component consists of tiny metallic tags (NanoTags) that are applied to the surface of the abalone product – the tags are suspended in a UV sensitive adhesive. The Nanotags are smaller than a grain of sand but contain on their surface the AWA Certification logo and the individual Export Establishment Number (EEN) of the Abalone Processing company.
Purchasers of Australian Wild Abalone™ product can verify that it is genuine by shining an ultraviolet light over the product – the UV sensitive adhesive will react with the light and confirm the presence of NanoTags.
Examination of the individual tags via a magnifying glass will reveal the AWA logo and the unique EEN which confirms that the product is genuine AWA product and identifies the particular Australian Abalone Export company that supplied the product.
Overt Protection – this component consists of specially branded AWA High Security stickers, labels, seals and packaging tape attached to the product and/or its packaging that identifies that it is protected by the NanoTag© Brand Protection system – the AWA stickers, labels, seals and tape are embedded with NanoTags that have the AWA Logo printed on them. All shipments of AWA products can be readily identified by the presence of AWA stickers, labels, seals and packaging tape.
For more information about how the NanoTag© Brand Protection System works with AWA products please download the NanoTag presentation here.
For more general information about the NanoTag© Brand Protection please refer to www.nanotag.com.au .
Download the NanoTag presentation here